How the human brain works – what it likes and what it avoids. Joanna Florczak-Czujwid at the D&A Forum (ARCHI-STRADA 2026)
How does the human brain work—what does it like and what does it avoid? Joanna Florczak-Czujwid from ASM Research Solutions Strategy will answer these questions during her lecture at the D&A Design and Architecture Forum.
Joanna Florczak-Czujwid is the Director of Marketing Research and HR at ASM Research Solutions Strategy Sp. z o.o. A sociologist by education and passion, she is a graduate of Nicolaus Copernicus University in Toruń and the University of Warmia and Mazury in Olsztyn.
She is an expert specializing in innovative research technologies and complex marketing and HR analyses. She has been with ASM since 2008. She manages a multidisciplinary team which, by identifying the actual needs of individual companies and brands, creates and implements personalized research and training solutions. Speaker and panelist at major events related to economics and marketing. Author of numerous publications in the trade press.
Director of the Construction Brand of the Year project, which for over 20 years has been identifying construction brands trusted by professionals.
A researcher through and through, for whom customer satisfaction is the highest good, and helping to solve problems has become the goal of her daily work, in which she most values the lack of repetitiveness and relationships with people. Her vast wealth of research experience allows her to navigate marketing research like a fish in water.